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Reading note 10/01–10/07



Elastic provides Elastic cloud. They’re at $206.4M of implied ARR.
Elastic’s business model is based on a combination of open source and proprietary software.
The company had over 5,500 customers, over 5,000 customers, and over 2,800 customers as of July 31, 2018, April 30, 2018, and April 30, 2017, respectively. Their customers represented 32% of the Fortune 500 and 21% of the Forbes Global 2000 as of July 31, 2018.
The average ACV (ARR / total customers) was $37,534 last quarter.
Unlike some companies, Elastic maintains full control over the source code of their products and solutions and only Elastic employees are able to commit changes to the codebase.
Elasticsearch Service is a different offering than Amazon Elasticsearch Service.


A 7 employee SaaS company. No funding. $1.3 million Annual Recurring Revenue.
  1. Competitive advantage from day one. did one important feature very-very well.
  2. You must use your product. They were doing outsourcing and built this tool to track vendor time for themselves.
  3. For any product, it is very important to quickly find a stable and cheap channel of attracting leads. For us, it was partner directories.

云计算整体层次按照从基础到应用,从硬件到软件顺序一般分为三层:(1)IaaS(硬件即服务)作为云计算最底层起到肩负整个系统正常运行的职能,又可以细分为CPU/内存/硬盘等计算机物理硬件层(数据中心业务)及虚拟化技术层(为软件层次开发提供便利,隐藏硬件信息);(2)第二层则是PaaS(平台及服务)为软件开发提供云端的标准环境及相应工具;(3)最后应用层为直接面向客户的SaaS(软件及服务),指通过云端服务器和Internet提供软件服务的新模式。
按照KPMG的统计,使用云计算技术将极大节约企业成本,从原始100%降低到39%;其中33%归功于更有效的算力利用(管理者不需要提前存储大量闲臵性能),另外的28%则归功于边际成本下降(云计算具有规模优势,同样任务,云计算厂商计算成本显著低于公司自建IT)
(1)通用型云化软件企业:通用型SaaS企业通常市场渗透率及占有率相对较低,其不区分客户所在行业并为其提供通用服务,主要包括CRM、HRM、协同OA、ERP 等,主要代表为Salesforce、Workday、Servicenow;(2)垂直行业专用云化软件企业:行业垂直型软件企业一般只针对特定行业、提供细分应用的软件服务。这一类软件通常市场渗透率较高,且在细分领域中存在市占率较高的龙头,如图形设计领域的Adobe以及工程设计领域中的Autodesk等。

In summary, the Xoogler thinks Google has lost its innovation DNAs.
They’re conservative: They are so focused on protecting what they’ve got, that they fear risk-taking and real innovation. Gatekeeping and risk aversion at Google are the norm rather than the exception.
They are mired in politics, which is sort of inevitable with a large enough organization;
Google is arrogant. Google has the arrogance of the “we”, not the “I”. When a company is as dramatically successful as Google has been, the organization can become afflicted with a sense of invincibility and almost manifest destiny, which leads to tragic outcomes: complacency, not-invented-here syndrome, loss of touch with customers, poor strategic decision-making.
Google has become 100% competitor-focused rather than customer focused. You can look at Google’s entire portfolio of launches over the past decade, and trace nearly all of them to copying a competitor: Google+ (Facebook), Google Cloud (AWS), Google Home (Amazon Echo), Allo (WhatsApp), Android Instant Apps (Facebook, WeChat), Google Assistant (Apple/Siri), and on and on and on. They are stuck in me-too mode and have been for years. They simply don’t have innovation in their DNA any more. And it’s because their eyes are fixed on their competitors, not their customers. To be fair, there are exceptions. Google’s Cloud Spanner, BigQuery, TensorFlow, Waymo and a few others are generational innovations and will take some time for the industry to catch up with. But they do not excuse nor justify the parade of failed me-too consumer products that Google has been launching of late.

Xiaomi is ranked in top 5 in 25 smartphone markets, the 4-th in China and the first in India. Smartphone ASP increased 20% in China in Q2 2018.
Xiaomi speaker has 2 billion activations and 30 million MAU. 115 million connected devices. 1.7 million users have more than 5 Xiaomi devices.
Internet service 4B rmb in 2018 Q2. 2018 estimated revenue 200B and market cap 90B.
Invested in 200+ companies.

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